Turn
Pricing
&
Promotions
Data
Into
Strategy
You
Can
Act
On.
Part of the Smart Value™ platform — evaluate trade-offs across pricing, promotions, pack architecture, and trade mix before you commit spend.
Where Commercial Data Becomes Commercial Strategy
Part of the Smart Value™ platform, Strategic Acceleration is where teams apply Revenue Growth Management logic across pricing, promotions, price-pack architecture, and trade mix.
Built for organizations that already have commercial data and want to move from performance visibility to clear, quantified decisions — evaluated before execution, not after.
- E-POS or Sales Audit data connected
- Trade-offs evaluated before spend is committed
- Integrated RGM logic across all levers in one platform
How the Platform Works
Commercial Diagnostics
The platform identifies where value is created, lost, or misallocated across pricing, promotions, price-pack architecture, and trade investment. A fact-based baseline — removing assumptions before strategy begins.
Strategy Framing by Lever
Insights map to clear strategic questions across the levers most relevant to your business. Go deep on one lever or align multiple — the platform holds the RGM logic so your team doesn't have to.
Scenario Evaluation & Trade-Off Analysis
Alternative strategies run through structured scenario analysis. Upside vs downside. Volume, value, and margin impact. Lever interactions. Decisions made before execution — grounded in data, not opinion.
Explore the RGM Levers
What the platform helps you do:
- Identify where pricing power exists — and where it doesn't
- Evaluate price moves that protect margin without eroding volume
- Differentiate pricing strategy by channel, customer, or pack
What pricing teams use this to answer:
- Where can we take price with acceptable risk?
- Which SKUs or packs are mispriced?
- How do pricing decisions interact with promotions and mix?
What the platform helps you do:
- Identify which promotions create incremental value
- Distinguish value-creating vs volume-shifting activity
- Optimize depth, mechanics, and frequency
What promotion teams use this to answer:
- Which promotions drive real ROI?
- Where is trade spend destroying margin?
- How should promotional strategy differ by customer or channel?
What the platform helps you do:
- Assess whether current pack architecture supports growth and margin
- Identify gaps, overlaps, and inefficiencies in the portfolio
- Define clear roles for packs across channels and price tiers
What category teams use this to answer:
- Are we offering the right packs at the right price points?
- Where is mix diluting margin?
- How should pack roles evolve across channels?
What the platform helps you do:
- Evaluate trade spend effectiveness
- Align trade strategy with pricing and promotions
- Prioritise customers, channels, and mechanics
What commercial teams use this to answer:
- Where is trade investment generating real return?
- Which customers or channels deserve differentiated strategies?
- How should trade mix evolve to support margin and growth?
What This Module Enables
Pricing, promotions, PPA, and trade mix — managed in a single platform view.
Teams reach consensus on strategy before execution, not during it.
Every scenario is quantified. Trade-offs are visible before spend is committed.
All four levers. All your data. One connected RGM logic.
The Platform Gets Stronger As You Add Data
As additional data sources are connected to Smart Value™, Strategic Acceleration continuously deepens its recommendations and scenario evaluations.
One platform. Progressively deeper strategy.
Built for Commercial Teams at FMCG Brands
RGM and Pricing Leaders
Setting pricing strategy and managing revenue growth across categories.
Category and Commercial Strategy Teams
Translating market and portfolio insights into commercial decisions.
Brand and Portfolio Managers
Managing pack architecture, positioning, and mix across channels.
Sales Leadership
Driving commercial execution with clear trade investment priorities.
Ready to Move From Insight to Strategy?
Explore how the Smart Value™ platform helps your team evaluate trade-offs and make better commercial decisions — before you commit spend.