Where commercial expertise meets decision technology
Smart Value™ is part of Marketeers Research, combining over 30 years of market and shopper understanding with advanced analytics, simulation, and AI — helping FMCG brands make smarter, faster, and more confident commercial decisions.
Built on experience.
Designed for today’s decisions.
Smart Value™ is developed by Marketeers Research, a company with over 30 years of experience supporting FMCG brands.
We work at the intersection of market research, shopper behavior, commercial strategy, and data & analytics.
We understand how markets behave —
and how decisions are made.
Smart Value™ — Built on experience. Designed for today's decisions.
Smart Value™ is developed by Marketeers Research, a company with over 30 years of experience supporting FMCG brands. We work at the intersection of market research, shopper behaviour, commercial strategy and data analytics across MENA, GCC and European markets.
- Analytics
- Turning raw FMCG market data into strategic intelligence — uncovering category dynamics, growth drivers and competitive positioning for CPG brand managers across emerging and mature markets.
- Data
- Converting retail panel, primary research and consumer datasets into actionable commercial intelligence for FMCG categories.
- Shoppers
- Understanding shopper behaviour, purchase triggers and consumer needs across modern trade, traditional trade and HoReCa channels.
- Decisions
- Revenue growth management decision support — helping FMCG brands choose pricing, distribution and activation strategies that drive measurable market performance.
Our approach
Combining data, people, and technology
Smart Value™ brings these together in a simple, connected system.
Where We Work
Supporting brands across regions
We work with FMCG companies across key markets.
- Europe
- Middle East
- Africa
Select a region on the map to explore countries
Europe
36 markets covered
Middle East
10 markets covered
Africa
21 markets covered
Experience across both established and emerging markets.
Who We Work With
Who we work with
Smart Value™ is built for teams and partners involved in commercial decision-making.
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Growing FMCG brands
FMCG companies, regional and multi-market brands, and teams without large analytics departments.
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Consultants & advisory partners
We partner with consultants to strengthen client recommendations, test strategies, and deliver more structured, decision-driven engagements.
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Commercial & strategy teams
Pricing and RGM managers, category and sales teams, strategy and insights teams looking to move faster and align decisions across the business.
Our Team
People behind Smart Value™
A blend of commercial strategists, researchers, and data & analytics specialists — bringing together experience, expertise, and AI-powered tools to support real FMCG decisions.
30+
Years of combined experience
20+
Countries covered
100+
FMCG clients served
3
Experts across multiple disciplines
Let's talk about your business
See how Smart Value™ can support your pricing, category, and growth decisions.