AI-POWERED COMMERCIAL DECISION PLATFORM
From scattered commercial data to decisions you can act on
Smart Value™ helps FMCG and consumer brands plan pricing, promotions, category, distribution, and innovation decisions with AI-powered analytics and predictive scenarios.
Features
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Task Organizer
Task Management
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Project Planning
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Team Collaboration
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Workflow Automation
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Marketing Insights
Online Research
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Website Health Checker
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Performance Tracker
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Content Idea Generator
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Smart Optimization
AI Content Assistant
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Ad Campaign Optimizer
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Customer Behavior Predictor
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Brand Value Promoter
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WHAT YOU CAN DO
Plan and act on the decisions
that drive FMCG growth
Pricing & Promotion Decisions
Plan pricing and promotions with a clear view of impact on volume, revenue, and margin before execution.
Category Management & Assortment
Build category and SKU strategies by retailer and channel — not just at an average level.
Distribution & Channel Strategy
Identify where to expand, where to focus, and where to reduce investment.
Shopper Insights & Demand
Understand shopper behavior and translate that into actionable decisions.
Innovation & PPA
Test what to launch, at what price, and in which format before investing.
Retailer & Buyer Decisions
Prepare clear, data-backed decisions that stand up in retailer conversations.
Not one answer — but the right decision for each product, channel, and customer.
One system for FMCG
commercial decisions
1
Connect
Bring all your data together. Pricing, promotion, sales, trade, shopper, retailer and more.
2
Simulate
Run predictive scenarios before you make decisions. Compare impact on volume, revenue and margin.
3
Act
Turn insights into action with retailer-ready, channel-specific, decision-ready plans.
Clear inputs. Clear scenarios. Clear decisions.
Commercial analytics, planning,
and AI decision support — in one place
Commercial Analytics
See what's happening across sales, pricing, distribution, category, brand, SKU, retailer, and channel performance.
Category Performance
Planning & Simulation
Test pricing, promotion, assortment, distribution, and innovation scenarios before execution.
Pricing Scenario
+2% Price Increase
AI Decision Support — SmartBot
Ask questions. Get recommendations. Identify risks. Receive alerts. Generate decision-ready outputs.
SmartBot
Decisions personalized by product, channel, retailer and shopper
A single strategy rarely works everywhere. Smart Value™ helps you personalize every decision across the right level of granularity.
- Price by channel
- Promote by product
- Prioritize by retailer
- Innovate by price-pack opportunity
Scenario: SKU 250g — Modern Trade
Price
$2.45
Promo
10% Off
Expected Margin
+2.4%
Expected Volume
+5.6%
Impact Over Time
Week 24 — High ImpactWhy brands choose Smart Value™
| Traditional Tools |
Smart Value™
|
|---|---|
| Show what happened | Helps you decide what to do next |
| Provide reports | Creates decision-ready outputs |
| Manual, time-consuming analysis | AI-powered insights and automation |
| One-size-fits-all averages | Personalized by product, channel, retailer, shopper |
| Focus on past performance | Helps you shape future outcomes |
Start simple.
Grow as you need.
Smart Value™ works with your existing data and scales from spreadsheet-based analysis to a fully integrated commercial decision system.
- Works with Excel, EPOS, and internal systems
- Start with one use case
- Expand across pricing, category, distribution and innovation
- Designed for growing FMCG brands
Find your starting point
Answer a few short questions and get your most relevant use case, tailored scope, and recommended starting point.
Pricing Plan
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Key Features:
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- RECOMMENDATION
Key Features:
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Enterprise
$899/mo
Key Features:
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Testimonials
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How It Works
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FAQS
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✨ Bring your commercial decisions into one place
Plan pricing, category, distribution, and innovation decisions with clarity and structure.