AI-POWERED COMMERCIAL DECISION PLATFORM

From scattered commercial data to decisions you can act on

Smart Value™ helps FMCG and consumer brands plan pricing, promotions, category, distribution, and innovation decisions with AI-powered analytics and predictive scenarios.

Executive overview image

Features

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Task Organizer

Task Management

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Project Planning

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Team Collaboration

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Workflow Automation

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Marketing Insights

Online Research

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Website Health Checker

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Performance Tracker

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Content Idea Generator

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Smart Optimization

AI Content Assistant

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Ad Campaign Optimizer

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Customer Behavior Predictor

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Brand Value Promoter

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WHAT YOU CAN DO

Plan and act on the decisions
that drive FMCG growth

Pricing & Promotion Decisions

Plan pricing and promotions with a clear view of impact on volume, revenue, and margin before execution.

Category Management & Assortment

Build category and SKU strategies by retailer and channel — not just at an average level.

Distribution & Channel Strategy

Identify where to expand, where to focus, and where to reduce investment.

Shopper Insights & Demand

Understand shopper behavior and translate that into actionable decisions.

Innovation & PPA

Test what to launch, at what price, and in which format before investing.

Retailer & Buyer Decisions

Prepare clear, data-backed decisions that stand up in retailer conversations.

HOW IT WORKS

One system for FMCG
commercial decisions

1

Connect

Bring all your data together. Pricing, promotion, sales, trade, shopper, retailer and more.

2

Simulate

Run predictive scenarios before you make decisions. Compare impact on volume, revenue and margin.

3

Act

Turn insights into action with retailer-ready, channel-specific, decision-ready plans.

PLATFORM CAPABILITIES

Commercial analytics, planning,
and AI decision support — in one place

Commercial Analytics

See what's happening across sales, pricing, distribution, category, brand, SKU, retailer, and channel performance.

Category Performance

Beverages$2.45M+8.7%
Snacks$1.82M-6.3%
Dairy$1.35M-1.2%
Personal Care980K+2.6%

Planning & Simulation

Test pricing, promotion, assortment, distribution, and innovation scenarios before execution.

Pricing Scenario

+2% Price Increase

+12.6%
Revenue
-3.4%
Volume
+9.2%
Margin

AI Decision Support — SmartBot

Ask questions. Get recommendations. Identify risks. Receive alerts. Generate decision-ready outputs.

SmartBot

What's the best promo for SKU 250g?
Based on historical data and current trends, a 10% discount on SKU 250g for Week 24 will drive the highest ROI (3.8x).
DECISIONS TAILORED TO YOUR BUSINESS

Decisions personalized by product, channel, retailer and shopper

A single strategy rarely works everywhere. Smart Value™ helps you personalize every decision across the right level of granularity.

  • Price by channel
  • Promote by product
  • Prioritize by retailer
  • Innovate by price-pack opportunity

Scenario: SKU 250g — Modern Trade

Product: SKU 250g Channel: Modern Trade Retailer: Retailer A

Price

$2.45

Promo

10% Off

Expected Margin

+2.4%

Expected Volume

+5.6%

Impact Over Time

Week 24 — High Impact
W18W19W20W21W22W23W24W25W26W27
BUILT FOR DECISIONS — NOT JUST DATA

Why brands choose Smart Value™

Traditional Tools
Smart Value™
Show what happened
Helps you decide what to do next
Provide reports
Creates decision-ready outputs
Manual, time-consuming analysis
AI-powered insights and automation
One-size-fits-all averages
Personalized by product, channel, retailer, shopper
Focus on past performance
Helps you shape future outcomes
BUILT TO SCALE WITH YOU

Start simple.
Grow as you need.

Smart Value™ works with your existing data and scales from spreadsheet-based analysis to a fully integrated commercial decision system.

  • Works with Excel, EPOS, and internal systems
  • Start with one use case
  • Expand across pricing, category, distribution and innovation
  • Designed for growing FMCG brands

Find your starting point

Answer a few short questions and get your most relevant use case, tailored scope, and recommended starting point.

Find My Starting Point

Pricing Plan

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Starter

$399/mo

Key Features:
Professional

$699/mo

10% Off

Key Features:
Enterprise

$899/mo

Key Features:

Testimonials

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How It Works

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FAQS

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✨ Bring your commercial decisions into one place

Plan pricing, category, distribution, and innovation decisions with clarity and structure.