AI can process more data than any team can. It still can’t decide what matters. In Human in the Loop, Marketeers Research and Smart Value™ sit down with senior leaders in revenue growth, analytics and research to explore where AI decision-making ends and human judgment begins, and what that means for FMCG brands across MENA and the GCC.
Sami Ghabrial and Ravneet Singh on Why AI Programmes Stall
Sami Ghabrial, CEO, Marketeers Research · Ravneet Singh, Global Pricing Lead, RHI Magnesita
In conversation with Mariam Ghabrial, Marketing & PR Director, Marketeers & Smart Value™
Sami Ghabrial puts it as 70% people, 20% process and 10% technology. Ravneet Singh, who leads global pricing at RHI Magnesita, says pricing rarely fails in the model. It fails in execution.
Filmed in Amsterdam with no slides and no script, this nine-minute conversation covers where AI budgets go wrong before any software is bought, why AI programmes stall inside large organisations, what people still add that data cannot, the pace of change an organisation can absorb, and how a small pricing team reaches hundreds of salespeople.