Profit Margin Optimization in FMCG: The Hidden Profit Between Your SKUs
Search for profit margin optimization and the questions Google lists under “people also ask” are almost all arithmetic. Fair questions, and for a business selling one product at one price, the arithmetic is most of the job. An FMCG manufacturer with forty SKUs across three pack formats and four retail customers has a different problem. […]
Data-Driven Decision Making in FMCG: Why Better Decisions, Not More Data, Drive Growth
Most FMCG commercial teams are not short of data. The problem is never the data — it’s the gap between insight and decision.